It’s so much fun to prove, through actions and results, that I’m good at what I do.
Last week I started designing the new logo and assorted brochures for my engineering client. The logo was immediately approved, as was the brochure design. All relate visually to the PowerPoint presentations that are waiting to be finished.
It originally looked like we’d be printing six different brochures: I’ve paired that down to two (“Products” and “Services”). In pricing the brochures I did a bit of research to see what the company had been paying for something they do on a regular basis: copying and GBC binding training manuals. I was shocked. They were paying 400% more than necessary or $14.67 each for a 65 page book – copied book! – that was GBC punched but not bound. Labor wasn’t even included in my calculations.
In the future, they’ll be getting them delivered bound and ready to ship, for $3.16 each. 100 books for $1467.00 vs 100 books for $316.00.
I’m proud… 
